Skip links

Strategies To Unlock Your Business During Covid-19, You Wish You Had Known Earlier.

Strategy to grow business online

The Covid-19 pandemic has unprecedentedly disrupted and affected the everyday lives of citizens. Governments continue to work hard to protect lives through the introduction of lockdowns, various tests, social distancing, and other tactics to ensure minimum damage.  In addition, the supply and provision of essential goods and services also restrict outdoor movement.

It is worth looking closely at the role of e-commerce both in the wholesale and retail business. Industry experts have called e-Commerce a lifeline for various businesses during the lockdown. Although it is important to provide consumers with home delivery of food products, medicines, and other essential goods while maintaining social distancing norms, this is all possible with business owners made their switch from offline stores to online stores.

However, there are various challenges, both traditional and new, that must be addressed so that the true potential of e-commerce is unlocked during the pandemic and set things rolling smoothly.

E-commerce has been proven to deliver a range of advantages to micro, small and medium-sized nterprises by providing them with access to wider  markets, transcend regional barriers and provide them with a level playing field. Consumers also benefit from a wider range of products and services at
competitive prices.

Now, for those of you who are still waiting for things to settle down, let’s face it, it’s not going to happen anytime soon.

That doesn’t mean your business has to suffer!

That is why we have compiled a list of strategies to unlock your business during Covid-19 you wish you had known earlier.

Without further ado, let’s dive straight into it.

Start Budgeting

See where your business spends money right now and consider what expenses are preventable (some likely to be completely avoidable even after a crisis). Consider excess marketing, rent, your business size, and other expenses that can be reduced without affecting your business quality. For efficient and beating your competitors, the key lies in overall quality. Many organizations have a surplus, so now is the ideal time to run things more efficiently. Consider where your burn rate can be optimized. Plan it thoroughly and act accordingly.

Key Lies In Adapting Yourself

Today’s market trends will be difficult to understand and predict, but this could benefit you. You can optimize your business positioning if you spend time to understand quickly the current landscape of your market and the world. Some of the things you customers are interested in if you’re sanitizing your store, checking the temperature of everyone entering your store, providing a safe experience to your customer. A fine example is a client we had worked with earlier “KAKU” who used to sell artifacts, but ever since the pandemic struck, they realized the importance of the current market situation which revolved around safety and hence adapted and started selling sanitizers among other things. If you can capitalize on this right now, you can create a whole new revenue stream or a whole new business path when the quarantine lifts. Your business might be seen from another perspective from your customers
and would possibly instill faith in your brand.

Spy on Your Competition

Right now, some companies suffer more than others. Study those who appear to be experiencing this crisis and learn differently about what they are doing. Look at both your indirect and straightforward competition to gain an optimal understanding of what others are doing. Although certain strategies may not be applicable throughout the sector, you can use them and implement them accordingly to fit your own needs. Adjust your company’s overall macro strategy and positions so that you can benefit better than companies who are beginning to get back to business when things become normal again.

Step into Your Customers’ Shoes and Improvise

While the pandemic is dominating the short-term, it is important to think about ahead of time. Would your clients change their way of thought or behaving just after a pandemic? Perhaps some will eventually choose to use services or purchase products remotely even after quarantine lifts. Take limited capacity experiences such as aircraft, theaters, and cruise lines, for example. Each sector will have to take a serious account of how customers will experience the traditional business model in this new context. Just as companies in these industries are asking themselves how you should change your business model and strategy accordingly. The best you can do in this situation is to put yourself in your customers’ shoes and act accordingly. Ensure things like regular sanitizing, staff hygiene, social distancing, contactless shopping experience among other things are being promoted to validate your efforts in ensuring a safe and secure place for your customers.

We get it, right now, the world is a miserable place. But, eventually, things are going to get better and certain things are going to become normal again, and things that change forever are just things you can relate to. Businesses are always faced with challenges and this is just another challenge, nothing other than that. Approach it like any other roadblock that you have overcome and half the battle’s already won. Now as far as your business is concerned, going online is the only way forward to keep your worries at bay, and look at the bright side of it, it has many economical benefits as well, maintains all safety norms and your business is impervious to any crisis. So, if you’re someone who is skeptical to go online and how to go about it, feel free to contact us.

🍪 This website uses cookies to improve your web experience.