LITTLE KNOWN WAYS TO KEEP YOUR E-COMMERCE BUSINESS RELEVANT DURING THIS PANDEMIC THAT YOU DIDN’T KNOW ABOUT
Following the worldwide outbreak of COVID-19, the vertical continuity of business was immensely affected. In nearly all nations, the epidemic led to strict measures to prevent the spread of the virus from person to person. India too, declared the country-wide lock-down, meaning that most businesses had to operate remotely, aside from basic services. Some companies have even temporarily closed down. Even the e-Commerce companies were not spared from this pandemic. With social distancing strongly advised, the majority of e-Commerce services have been suspended temporarily across the country, providing only essential items.
While online revenues have declined for e-Commerce firms, the industry has not been affected as badly as some other industries, for example, tourism or hospitality.
It is important to preserve operational continuity throughout these turbulent and difficult periods to keep the workflow smooth one way or another.
To ease things for you, we have summed up little known ways to keep your e-Commerce business relevant during this pandemic, some of them you probably weren’t even aware about.
Without further ado, let’s dive straight in.
Changing Times Calls For Changing Plans
These are uncertain times and companies should plan and adapt to changing circumstances. While it may not be possible to anticipate the future, adequate planning helps to prepare for the storm beforehand rather than having no plan at all. Inadequate preparation could cost the company a lot in the long run. It would be beneficial to constantly evaluate and improvise the business process in compliance with the situation.
Boost Your Employees Morale
These times are when your employees look for support and assurance from top management, particularly in the case of layoffs in a number of companies. It would greatly benefit you if you provide some clarification and advice to the employees on the same. In order to achieve efficient performance, employees must be informed and directed at changes in the business process.
The Key Lies in Coordination
Communicating with your staff is crucial while working from home. Organizations therefore need to leverage technology to remain connected to their employees and coordinate. For simple and effective collaboration, video conferencing programs such as Zoom, Skype and Slack can be used. To ensure your efficiency is preserved, you should arrange daily conferences online with teams.
Plan Your Recovery Phase Now
When the pandemic happens, planning for the recovery is as important as planning during the crisis. The company will have to bounce back to a certain standard and proper planning and execution will allow you to resume operations and give you a business advantage among your competitors.
Look at Things from another Perspective
In the middle of a global crisis, changing your overall perspective and scooping out opportunities is just what your business needs today. For example, e-commerce companies supplying essential products can continue the business unhindered while complying with safety standards by opting for a contactless delivery system where the delivery person leaves the order at the customer’s door.
Identify Customer Habits and Strategize Accordingly
Consumer practices have changed as well as their lifestyles. Identifying the growing consumer habits and changes in their needs will enable you to change your process and ensure that customers are acquired and maintained. Any business which is flexible in its approach and quickly adapts is the one which will maintain its long-term presence in the market. Developing a location-centered strategy will prove successful.
Be Optimistic and Innovate
Any business flourishing in the market is dripped by innovation. Introducing new goods and updating the buyers ensure that they do not wait to purchase the product, which will ultimately add to the continuity of sales. Whatever the situation, staying optimistic about the future will enhance the moral of the team as a whole. While the cases of COVID-19 may be rising, there is hope. We can currently do the best for everyone; remain safe by practicing hygiene and social distance.
Understanding and resolving both external internal problems will ultimately add to your success. Follow these tips and you’ll surely sail smoothly through this phase. If you have any queries relating to setting up your e-Commerce store or what kind of content strikes a chord with your audience to stay relevant, feel free to contact us.
