In times like these, one of the main tools to help you improve your SEO game is Google’s Search Console.
Hidden gems abound within Google Search Console, but there are some hidden gems that will help make life easier for your business.
Although common to most Webmasters, the search console is a toolbox Google developed to help solve various technological problems and if you are considering buying another analytics tool, it highly recommended that you first dip your feet into the water and explore Google Search Console.
Although several features of the old version of the tool have not been added to the new version, it is still useful especially the robots.txt tester and crawl statistics tools which are extremely effective.
So, without further ado, let’s unearth the hidden gems in Google Search Console that no one told you about and make your life easier.
URL Inspector Tool
This is GSC ‘s response to the “Fetch as Googlebot” of the old Google Webmaster Tools, allowing you to perform similar functions and enabling you to index your URLs. Entering GSC’s inspection tool is the perfect solution to your patience for Google to come back after an upgrade and crawl through your site. This little gem helps you to get a page re-crawled by Google at your beck and call and it also enables you to view any web page from Google’s perspective. Apart from that, the URL inspector tool is also the perfect tool for locating distressed websites.
The Coverage Tab
Although the coverage tab will help you discover problems with various error on pages within your website, but did you know that digging deeper opens up advanced errors too? They are called Soft 404 errors that are generated on your website. These kinds of errors occur when you have a page with blank content. They are not always easy to spot unless they are labelled and mostly pop up as a 200 OK status.
Apart from that, if you face any ranking or indexing errors, the coverage tab helps you locate other errors, such as:
– Pages labelled with “noindex”.
– Pages which have redirects.
– Pages which were crawled but not indexed at the moment.
– Various crawl anomalies.
– And other big problems.
Deeper Keyword Analysis With Query
Do you know you can dig deeper and locate information on pages exclusive to a query you want to rank which you can then strategize performance changes and enhancements based on those categories? That’s when the query tab comes to your rescue. Diving deeper will not only help you discover data and decide the pages on your site that you want to improve but also provide you the reasons as to why does it need improvisation. This will help you create a fully customized search experience for queries and pages for users on your site. This is a great way to find keyword data that will support you, because it will help you make the most important strategic decisions for your website.
URL Removal Tool
Extreme caution should be taken when using this tool unless you intend to cause severe issues on your website. While you need to delete any obsolete URL and other content which is no longer useful, you don’t want to delete a URL which actually caused positive things to happen. In short, if you’re uncertain of what you’re doing, then it’s best to consult a professional before destroying with your pages’ rankings beyond repair.
Context
In your quest to identify and correct website errors, one last hidden gem in Google Search Console is about understanding the real-world context of the problems the tool reported. While issues relating to indexing can expose issues such as too many indexed pages, be careful that there is no other website or design problem that interferes with this. Learn about these issues by doing your due diligence and researching issues that you are not sure about. Ask questions and follow-up with whoever manages these types of issues on your site. Context can mean the difference between getting issues fixed on time and within budget or just creating more problems.
Now that we’ve unearthed the hidden gems lurking inside Google Search Console for making your life easier, it’s best to explore a bit to get a hang of things.
Considering the present times, accumulating the right data, fixing various issues and improvising your plans can be the most significant contributor to the success of your business. If you haven’t had any success with understanding Google Search Console, it’s best to leave it to professionals before you do some serious damage to your website.
We at FinPlus Business Solutions have a dedicated team of SEO experts who have cracked the success mantra of increasing the ranking of your website on leading search engines with SEO best practices which resulted not only in attracting the right kind of traffic to websites, but also achieving a 150% increase in traffic in 3 months.
If you’re someone who wants to see these results, our SEO packages start at Rs. 15,000/- only per month.
Feel free to contact us and we will guide you on how it’s done the right way.
