Building an impressive website is one thing and driving traffic from various mediums to your website is another. Although others are ignorant of various white hat SEO techniques, the lack of organic traffic and audience engagement will eventually compromise your rankings.
When setting up a website the first step that has to be taken in the right direction is to make sure that the content quality is SEO compliant. Many people running websites have little to no understanding of what SEO actually is.
That’s one of the most important things businesses’ neglect, but it’s imperative to keep up with the new strategies and technologies to stay ahead of the competition.
Although an effective strategy, if your SEO is done consistently, the results will be evident in no time, but at times, this process requires patience as well.
This article will take you through the 5 magical secrets to drive traffic to your website using SEO best practices.
Let’s dive straight into it.
Keep Your Content Valuable
Make sure that you’re writing high quality and relevant content on your website on a regular basis. Another thing to keep in mind while writing content for your website is to make sure to include appropriate keywords in your content and to break up the content with header tags making it more readable. It’s not necessary to suffocate keywords into your content, let it flow, but never lose the flow. Don’t expect your website to rank on the top of search engines if you haven’t touched your website since you’ve built it. SEO requires consistent work. Remember, the more valuable the content, the more time your visitors will spend on your website, the better the ranking on search engines.
Faster Loading Speed
If your website doesn’t load within 5 seconds, every second after that you will lose about 7-10% of your visitors; Google will sense it and will in turn reduce your website’s ranking. That’s a BIG DEAL!! With the advent of technology and speed, nobody likes to stick around if the website is not responsive and is very slow. Coming to the point, how does one fix it? Simple—remove unnecessary plugins, remove cache, reduce the size of your images and videos and avoid advertisements. Keep it as simple and user friendly as possible for the visitor to navigate around.
Link It Up!
One of the best ways to attract visitors apart from blogging on your website is to post content on authoritative websites. Why? Because, chances are that if the audience likes a certain piece of content they read anywhere, they most will click a hyperlinked word on a blog which would lead them to your website’s blog. This is another effective way to ensure that visitors spend more time on your website. This is an important aspect of SEO best practices which helps in ensuring your website reaches the top of the search engines, improves your keyword ranking and also lures more visitors to engage with more content on your website.
Image Alt Text Is The Way Forward
Did you know that merely including images on your website is not enough to get a good ranking on search engines, even if your content is relevant and of high quality? That’s where image alt text comes in to play. Google’s bots are not designed to crawl through images. So, in order for them to crawl, you need to add Alt text. The next time someone does a Google search relevant to your industry, your image pops up because of the relevant alt text’s included in the image.
Mobile Friendly
A large chunk of net surfers are those who log in from hand held devices. More than 60% of Google searches come from mobile devices. So, it’s safe to say that if your website is not responsive (mobile friendly), you’re losing out quite a chunk of traffic. If you’re wondering how does it affect your content? Well, the screen size tends to displace the way your content is presented when it’s read on a desktop, so, to make it a seamless experience, it’s best to develop one which is responsive.
If you’re really serious about your SEO and want to see a positive impact on your website, which you probably are since you got to the end of this article, then following these steps is the first step in the right direction. If you need expert help or want more advice on SEO best practices and are not sure of how to go about it, feel free to contact us and we will guide you on how it’s done the right way.
Why us?
Because, we at FinPlus Business Solutions have a dedicated team of SEO experts who have gone through the arduous experience of trial and error and they know what works best to increase the ranking of your website on leading search engines with SEO best practices which have resulted not only in attracting the right kind of traffic to websites, but also achieving a 150% increase in traffic in 3 months.
Our SEO packages start at Rs. 15,000/- only per month.
