SEO has become an extremely complex field to understand and getting around the basics can seem like an uphill task in itself.
There’s a lot more than that meets the eye when you implement an average SEO strategy. To get the job done, things like keywords, meta-tags, various optimization tactics no longer suffice. If you want to stay on top of your SEO game, you need to use more advanced tools and other smart hacks which by the way, keep getting updated before you know it.
Sounds overwhelming right?
Don’t worry!
This article will take you to educate you about the 6 SEO mistakes you need to avoid at any cost to keep your business afloat.
Ignoring Google Analytics / Google Search Console
As a rule of thumb, you should use both.
Why?
Because Google Analytics provides you with all the data you need to understand your website’s results and it tells you about your traffic, demographics, and your bounce rate. While the Google Search Console offers everything you need to boost your site. It can tell you who’s linking to you if there are technical errors and much more. If you don’t use them you are losing out. While other tools may provide similar functionality to Google Analytics or the Search Console, they do not deliver the same results at the end of the day. The more time you spend on these tools, the more information you gather, the more efficiently you can improvise.
Not Linking Internally
It’s a very good idea to introduce lots of super high quality and authoritative external links as it makes your readers take you seriously and it signals Google that you are a trusted source of providing reliable information.
But we get really excited about external ties sometimes and forget the internal ones.
Remember they are essential, as well.
Internal links help boost your overall ranking in SERP’s, since they:
– Make it easier for Google’s’ bots to crawl to your webpage.
– Help single important pages
– Drive traffic to other parts of your website.
Failing To Optimize Search Intent
Similar to using the wrong keywords, it may prove just as damaging for your SEO strategy when you don’t optimize user search intent.
Fortunately, ever since Google has started fine-tuning its ability to deliver precisely what people are looking for, search intent optimization has become a lot simpler.
Google typically separates the searches into three major categories:
– “Do” searches which are transactional in nature, such as “buy furniture online.”
– “Know” searches which are informative in nature, such as “best mobile phones in 2020.”
– “Go” searches which are navigational in nature, such as “car seller near me”.
Optimize for each of these categories so that it maximizes your chances of bringing the right content in front of the right customer when it is needed.
Using Noindex Meta Tag
By using a “no index” meta tag in the header section when your code for your website, you prevent a page or in some cases even your entire website from appearing in Google.
Why so?
Because when Google’s bots see the tag, it will drop the page off the search results instantly.
That’s useful if you’re still building your site, or if you don’t have root access to a server and for some reason want more control over access to specific pages or the entire site.
But if you fail to take it out before you launch your big site, you’re losing big time!
Optimizing Wrong Keywords
Did you know when it comes to keywords, at times, SEO professional’s search-relevant keywords according to their business and not what the audience is searching for? It’s a pretty common mistake a lot of them do, but there is a better way of doing it. Change your perspective and rather than researching for keywords related to your business, spend some time studying what people are looking for when they seek solutions to their problems. Get into their skin and figure out what language they’re using because it won’t always be the terms you seek as a business owner. That is what will help you answer their queries better.
Outdated Content
Did you know Google has a freshness algorithm?
What does that mean?
It means that if you’re not updating your content, it becomes irrelevant and that could drop your page rankings and affect your overall traffic.
Your content is considered stale when it has become:
– Outdated because of market changes.
– Incorrect because of the updated information available.
– Irrelevant due to changes in how Google understands keywords.
– Devalued due to algorithm updates.
Your content needs to be constantly updated because links break, files go missing, and keywords become obsolete. Keep a keen eye on the content on all your pages and renovate the old stuff, or else change everything to make it relevant because then that will help Google to understand its relevance and reward you with a better ranking in the SERPs.
These are some of the mistakes you should avoid at any cost to improve your SEO game. A lot of moving pieces are involved in planning, executing, and sustaining a successful SEO strategy which reduces the room for errors that can seriously damage your ranking in the SERP.
If you don’t want that to happen, it’s best to hire professionals to do the job because they not only improve your ranking and visibility but also, make sure such mistakes do not occur.
Why us?
Because we at FinPlus Business Solutions are dedicated to take your help you scale your business and solve all your business-related problems with the power of technology and a little bit of creativity; whether it is creating a responsive website, an e-commerce store, or driving traffic with the latest digital strategies, we’ve done it all. Over time, we have helped over 300+ brands to consistently improve their e-Commerce presence and helped them grow their business by 150%, within a span of a few months.
As being official partners with Amazon we help brands to maximize their outputs on market places. With the help of our digital experts we make sure your audiences see your product through different mediums including Facebook, Instagram, and LinkedIn, etc. while also optimizing your search results by effectively using Google’s tools. We also create influencer content for that instant boost of visibility through our 200+ influencer network covering each category on platforms like YouTube and Instagram.
Should you have any queries, don’t hesitate to contact us and have a chat with us to see how we can help optimize your website, improve your SERP ranking and drive the traffic you’ve always dreamt of without burning a hole in your pockets.
