Is The Lockdown Plummeting Your Online Sales? Here’s How These Digital Marketing Strategies Could Turn The Tables In Your Favour

There’s no doubt that the spread of COVID-19 has impacted many facets of all businesses. Even if your company is not linked to safety, chances are that you are already integrating the pandemic in your daily posts and still trying to work out just how to remain relevant during such an extraordinary moment.

This pandemic has not only changed industry patterns but has also altered customer preferences and the communications environment as a whole. Social media can now be defined as a matured communication medium in this era of lightning-speed, and easy accessibility. Although the common perception is that organic is a mere mirage, there are still plenty of opportunities, especially for brands who do not rely solely on paid approach and prefer conversation over interruption.

Small and medium-sized companies are primarily focused on driving short-term campaigns which results in a momentary growth and at times comes at the expense of sales. In actuality, these ads have little or no impact on the brand’s actual growth in the long run.

The goal of this blog is to help you stay relevant and engage your audience by slightly twisting your marketing strategies and helping you deliver a purposeful and professional message to your audience.

Let’s dive straight into it.

Refurbish Your Google My Business

If your company has closed or stays open throughout this time, it’s crucial that you update your Google My Company profile. Google is aggressively asking companies to update their Google My Business listings, especially if COVID-19 influenced them. Google also provided research about how company knowledge should be modified in an effort to offer the most reliable details to customers. Updating their Google My Business page is important for local businesses, particularly where searches for “nearby” or “near me” are the most growing.

Offer Something Different

This is a time that brands should create information to keep consumers updated. Use blogs to generate content specific to your sector and educate your clients on the steps taken in your niche. Now is the time to build and provide insightful content to your customers. Seek to comfort clients and let them see that you’re trying to support them. Get the listeners feel a little different, and talk with them. What would you lose? Begin a dialogue with your customers that will help you grow your brand by responding to customer patterns and getting issues of concern ready with it.

Up Your Social Media Engagement

As you communicate on social media with your followers, share thoughts and listen to your audiences about how you should develop the brand and how it brings value to their lives. Create an open ended discussion which allows you to see what consumers your brand might miss. Interacting on positive and negative issues with your audience offers you the opportunity to learn more about the corners of your business you never knew existed.

Answer People’s Queries

People are using various social media, Quora, Google and many more mediums to seek answers for a lot of questions. Make sure that your website’s content addresses these questions in the best possible way. This is the best chance you have to appear higher on the search results page which in effect will improve the traffic and click-through rate to your website.

Clearly, the circumstances we are living in were unforeseeable. Personally, all of you can should remain indoors and practice social distancing; professionally, you can still remain relevant with these strategies. We encourage you to remain active online and if you are still facing difficulties in your business get in touch with us and we’ll guide you through.