3 ways to optimize your online store during covid-19 only a handful people know

Although COVID-19 has been declared a worldwide pandemic that has an enormous impact on humans and our economies as a whole, one thing for sure is that your business mustn’t suffer. While this pandemic is one issue, the ecommerce epidemic is now causing trouble for retailers.

We get it, times have become extremely difficult and while we cannot provide all the solutions, we do what we can to provide you with the best advice possible.

The silver lining to all this mess is that people have become more dependent on purchasing products online than offline. Keeping that in mind, now’s the best time to setup an online store.

And while that is only half the battle won, the main concern is optimizing your online store during these times.

Which brings us to the main point of this article, we will run you through 3 ways (actually, they’re secrets!) to optimize your online store and boost sales during the pandemic.

So sit back, relax and read on.

Up Your Social Media Game

The whole world is glued onto social media minute by minute update. Growing and developing your profile in social media is requires little or no resources (we know how cash strapped businesses are), but it can definitely reap a lot of benefits if you strike a chord with your audience. As a company in 2020, you need to have a certain authority and make your presence felt and that means you need to have a voice across various social media platforms ‘cause honestly, brand value doesn’t matter unless you don’t do anything about it.

When in doubt, email!

Yes, you heard that right, email marketing might sound like old school (and may also be considered so un-cool), but one thing for sure is that it really works! This is a sure shot way of connecting with your audience and letting them know that they complete you. Although you may already have some automated emails, the twist to this is that you need to make the content of these emails more personalized. Continue to consistently write exclusive content, incorporate emails, and let your audience know that they’re not sales figures for you.

Seo now or seo never!

Throughout the years, you have certainly heard and (hopefully) learnt a lot about SEO, but maybe you never really had a true grasp of what it is and what it can mean for your business’s growth. Long story cut short, search engine optimization is that magic wand, which, if done correctly, can bring clients directly on your site. Optimizing the platform is an excellent way to start marketing, to build visitors’ numbers and gather information. You will have to customize your pages by implementing important keywords in your content on your website’s pages. Mind you, they’re normally two or three words, or sometimes a longer paragraph (aka, long tail key word). Start by approaching keywords with lower search volumes, because you can rate with them if your store is brand new and after your dashboard and product page have the necessary ammo, it’s time to fire blog posts left, right and centre.

Right now after the entire world is suffering, but that does not mean that you lose faith in your business and pray for better days to come. Follow these ways, keep your faith and we encourage you to engage your audience in the best ways possible. If you are still facing difficulties in your striking a chord with your audience, get in touch with us and we’ll make sure that they hear you out and engage with your brand.