On average, your stories are seen by 1.5% -5% of your followers, so we have to make them count. In today’s age of social media marketing, it’s all about engaging your audience. If you’re using Instagram the same way you did over the last couple of years, you’re missing a lot of opportunities.
So, here are five ways to help you increase your Instagram engagement with stories
1. Creative stories
If you want to turn loyal followers & new viewers into lifelong subscribers to Instagram account, you then need to get started posting quality & creative content. Just uploading a photo is easy, and we have all done it before. But giving context to your post or telling a story with a beginning middle and end can get viewers hooked. The life cycle of 24 hours for content means you can be highly imaginative, using a clean slate every day.
2. Add Compatible Captions, Hashtags and Locations
How many people have their sound on? Not many. Adding a caption that summarises the main points is an easy way to ensure that 100% of viewers know what you are talking about. Hashtags & location tags are one of the easiest ways to use when it comes to growing your presence organically on Instagram. Adding a location will help you raise views as viewers will be able to click through the stories. Hashtags help the story in reaching a wider audience as the right hashtag will reach more people because of the explore feature.
3. Use the stickers
Don’t make your stories on static, create interactions. Fan favorites are the poll, question, and quiz stickers. Not only does the story & poll feature improve user interaction & retention for your IG Stories, but it also provides you with a forum to gather useful information about your audience to create the most powerful and effective marketing machine.
4. Use Prompts
Sometimes you have to tell people what you want them to do. In the case of Instagram Stories engagement, the use of prompts will increase time spent on your story or retains viewership through a multiple tile story. Use CTAs such as: “Hold for more”, “Sound on” or “Click on the next story”.
5. Screenshotable Stories
‘Screenshotable’ Instagram Stories can be a great interactive option. Sharing stories which have option likes Fill in the blank, take a screenshot of the wallpaper, solve the puzzle, etc. This helps the brand in creating more buzz and increases engagement. This is one of the ways to get more followers too as the brand is reaching a wider audience through the reposting of the story.
Instagram Stories can be a great way to stay in your followers’ feeds when you’re not necessarily posting to your own profile.