There’s no doubt that social media is becoming one of the most important facets of digital marketing, offering unprecedented rewards to millions of consumers around the globe. You have a lot to lose if you don’t implement social media marketing (SMM) to promote your business because it’s easier to spread the news about your company.
Now, did you know that it takes about investing 6 hours a week to improve visibility, traffic and profits of your company at little or no expense when you implement SMM?
Yup! You read that right.
Believe it or not, the benefit of using social media is so big that someone who does not use this economical tool loses a fantastic marketing opportunity.
One thing for sure is that social media is a significant component of any marketing campaign and it can quickly be used as a key aspect of your marketing strategy.
Now before you get overwhelmed with how to go about implementing social media marketing into your business, it’s important to understand the basics.
So, we’re going to put your ambiguity to rest by diving straight into the 5 reasons why you shouldn’t underestimate the influence of SMM to promote your business.
Propels Your Brand’s Awareness
Social media is one of the popular, most successful and the cheapest digital marketing strategies for synchronizing your content and increasing the exposure of your brand. A social media approach would greatly raise your brand’s recognition as you target a large market audience. To get going, build your business’ social media accounts and communicate with others. This will help you significantly increase your brands’ awareness by introducing a social media campaign. More than 91% of advertisers have said that their consistent social media activities have dramatically improved their brand awareness and customer engagement by investing only a few hours a week. Without a doubt, your company will benefit from its social media presence and it will also generate a wider market for your industry in no time.
Drives More Traffic
Your incoming traffic is limited to your regular clients without promoting your company on various social media platforms. Chances are that the people who are acquainted with your brand will probably search for the same keywords that you already have included in content enabling you to reach everyone in your traditional client group by including social media as a part of your marketing plan. Now, to make things a little more interesting, add a link of your website to your content when you share it and make sure that it provides some value for a potential user. Keep in mind that social media is a melting pot for people of diverse cultures and attitudes and with this strategy, you will easily expose your company to a broader variety of potential customers around the globe.
Beef’s up Customer Satisfaction
The development of a spokesperson for your business is vital to boost the overall brand identity with the aid of these channels and it’s important to humanize your business and create a voice for your company through these platforms. Customers love that they get a customized response instead of an automated message from a chabot when publishing their comments on your site. The willingness to reply to your customer’s message demonstrates that you are aware of their needs and are working at delivering the best experience to them. Whether a person has a problem or a concern, you can discuss the issue through interpersonal communication on social media. Just remember that any brand that is committed to customer service and takes time to write individual messages would be viewed in a positive light.
Improves Overall Brand Authority
Customer happiness and brand loyalty are the key ingredients to make your business more strong. It makes your business more trustworthy as customers consider social media messages, in particular customer comments, and the sharing of valuable content as a reliable brand to be associated with. Daily contact with consumers reveals that your company is obsessed with customer service and can answer any questions it may have. Satisfied clients who receive a fantastic product or service will frequently turn to social media for their opinions. When consumers name your business on social media, they will publicize your product or service and show their interest and brand credibility to potential guests. If you have a few happy clients who have been sharing their purchase experience with your company, you’re inevitable making them your word-of-mouth marketing agents.
It’s a Cheaper Alternative
The most cost-effective aspect of an advertisement campaign is perhaps social media marketing. Register and build a profile is free on practically any social networking site and all paid ads on which you plan to spend have fairly small costs as opposed to other marketing strategies. You can start tiny and see what you need if you want to use paid ads. As and when you get confident, improvise and try to increase your budget. Just by investing a small amount of time and energy you can raise your production rates dramatically and get a handsome return on your investment.
So what are you waiting for?
It is clear that social media marketing has a plethora of benefits and if your company doesn’t have the right profiles now, build them! Complete the details of your company and post some interesting content to get followers to continue. There are absolutely no reasons that your marketing campaign cannot be implemented into social media. Since it is so cost-effective, nothing can be missed. The sooner you start, the better and if you require any help in strengthening your social media presence, feel free to contact us.