Project Details
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About the Project
Satya Nagchampa is a symbol of traditionally hand-rolled masala agarbatti (Incense) made with the finest organic ingredients. It is an exotic concoction collected from the natural extracts of flowers and spices of India.
We embrace holistic development and support for employees with the aim of being a first-choice employer within our sectors. Through a unique combination of engineering, construction and design disciplines and expertise.
Being the pioneer of Masala incense (Agarbatti), Shri Satyam Setty invented a wide range of innovative products. The launch of “Satya Nagchampa Agarbatti” from Shrinivas Sugandhalaya LLP, Mumbai created a global market revolution in the late seventies.
The company has also made a foothold in the niche market by supplying a wide range of lifestyle products like body oils, candles, car fresheners, fragrance oils, massage candles, room fresheners, sachets etc.
Skill Set used
Search Engine Optimization – Keyword Research, Competitor Analysis, Web page Optimization, Image Optimization, Business listings, Google analytics, Keyword optimization and more.
Challenges Faced
House of Nagchampa is a well-known Incense sticks brand in India, owned by two business competitors running the same brand name at different locations one in Mumbai (India) and the other in Bangalore (India). The Client expected optimized organic search engine rankings as it drives more customers to their website. Before SEO, their website ranked below for the most commonly used search terms; the website suffered from huge bounce rates and several internal pages were not indexed on the search engines.
Another of the biggest challenges here was to increase the website visibility and ranking on search engines which was conquered by the SEO Experts at FinPlus.
Solution
We conducted the SEO audit on their website to identify the major Grey areas that were to be focused on first hand; during our audit, we identified their targeted keywords through extensive keyword research using Google keyword planner and other search tools. Our team analyses their major competitors and identifies new industrial opportunities.
We built keyword specific title, description, keywords and optimized H1 tag, Alt tag, canonical tag, and image tags to improve their search engine visibility. Our SEO experts have set up Google analytics and webmaster to monitor their rankings.
Being a manufacturer of Hand rolled agarbattis, Dhoop cones and other essence products, their major revenue are from local marketers in India. To improve the local customer visits, we built a Google business page that has precise store timings, address, phone number and customer reviews.
Since their association with FinPlus Business Solutions for its SEO services, the company managed in Mumbai has been experiencing 100 % increase in organic visibility within a short span of 2 months.
As quality back linking improves the website rankings, we build the links through social bookmarking, URL submission, classified submission, registration to business websites, Dmoz submission, RSS feed submission, forum posting and blog commenting. Our talented design engineers optimized the website code for mobile-friendliness and improved the website speed.
Result
