In today’s world, ‘Digital Marketing’ is a field that business organizations are constantly seeking to use. The main reasons are boosting their online visibility, driving traffic to their websites, and increasing conversions.
Now, the two most powerful tools that are used by any digital marketing company with a reputation are Google Ads and Search Engine Optimization . Usually, though these tactics are often dealt with as separate components.
However, combining them together as a part of a strategy can help generate tremendous results in terms of leads and eventually in the production of maximum revenue. So, whether you are a part of a digital marketing company, managing an ecommerce agency, or using affordable SEO packages in Mumbai, integrating Google Ads and SEO as a digital marketing tactic can help your business develop an effective online presence that triggers lead and revenue generation.
In this weblog, we at FinPlus Business Solutions illustrate to you how using Google Ads and Search Engine Optimization in a synergy can help your business grow significantly ‘Digitally’.
What is Google Ads?
Google Ads is an advertising tool used online to create ads that appear on the Google Search Engine Result Page, also known as ‘SERP’ and also on Google’s partner websites, and YouTube.
The advertisements are displayed based on keywords, which are usually relevant to what clients are looking for. The Unique Selling Point or the USP of Google Ads lies in its capability to specifically target clients who are actively attempting to find your products or services, making it a very specific, powerful marketing tool.
Typically, Google Ads operates on the (PPC) model, which means payment occurs only when a user clicks on your advertisement.
Advertisers bid on keywords, and the advertisements are shown based on a combination of a few components.
These include bid amount, the relevance of the ad to the search query, and the overall quality score of the ad. Besides, as per us at FinPlus Business Solutions, one of the best seo services in Mumbai you need to understand that Google Ads is an effective short-term strategy that your business can use to generate leads that convert into revenue.
What is search engine marketing?
SEO or Search Engine Optimization, alternatively, is a process used by a marketing company that helps optimize your website so that it ranks higher in search engine results pages (SERPs) organically. Usually, it is a procedure that does not involve payment for advertisements.
More importantly, Search engine optimization involves two major components. Firstly, there are the ‘On-Page’ elements that include keywords, meta tags, and content. Secondly, there are the off-page factors involving the creation of backlinks and domain authority.
The major goal of SEO is to help your website significantly improve in online visibility for relevant search terms, thereby driving organic traffic over time. Moreover, you need to understand that Search engine optimization is a strategy that helps your business reap maximum leads and eventually profits in the long, not short, term.
Why Combine Google Ads and SEO?
It is a fact that both Google Ads and SEO are powerful digital marketing techniques when used by an online marketing company or an ecommerce agency together, which helps create a complete digital marketing tactic. Leading to more traffic, increased conversions, and maximization of ROI.
So, we at FinPlus Business Solutions give you below some compelling reasons why your business whether collaborating with a marketing company that focuses on web marketing or an ecommerce agency must consider effective usage of both strategies.
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Maximized Visibility:
One of the biggest advantages of blending Google Ads and search engine optimization is the elevated visibility of your business online it offers your business. Besides, by combining both the digital marketing strategies you ensure that your website appears in both organic search results and the paid ads section. Thereby providing your business with the double opportunity to enhance your visibility.
The usage of Google Ads to target specific keywords and applications of SEO strategy helps improve your organic ratings and also ensures that your website occupies more real estate on the search engine result pages (SERPs),which helps stimulate higher visibility and greater possibilities for clicks.
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Improved Keyword Insights:
The use of SEO helps provide valuable insights into which keywords are driving traffic to your website organically. It is by analyzing the general performance of your search engine optimization efforts over time, you could understand high performing key phrases and topics. These insights you can use to optimize your Google Ads campaigns, making sure which you bid for the best keywords and get a significant return on your investment.
Besides, use of Google Ads can also provide you with useful keywords insights. This you can do by testing various keywords with PPC ads and check its performance. So that you can use the data you acquire the best performing keywords as part of your SEO strategy. In simple words, the combined use of SEO + Google Ads helps you in benefiting in short and long term simultaneously.
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Boosted Brand Awareness:
‘Brand Awareness’ for your business can also be boosted by using Google Ads and SEO strategies in tandem. Since, your business will be visible to potential customers in both organic results and paid ads. This will help them become more familiar with your brand and what it represents. Also, this continuous exposure to the presence of your online business will getting clicks on ads or organic listings that will convert into leads and finally revenue generation.
This is especially effective for e-commerce businesses that depend heavily on brand reputation. Therefore, working in collaboration with an internet marketing company or ecommerce agency, can help your business create Google Ads and craft SEO strategies that enhance your overall brand presence online.
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Complementing Short-Term and Long-Term Strategies:
Google Ads presents quick and effective lead generation, thereby helping your business quickly drive conversions and traffic. However, the outcomes are quick-lived — as soon as the budget range runs out, the ads stop appearing
With regard to search engine optimization is a long-term strategy that requires time to start delivering results. However, once your website starts ranking well, it can bring in consistent organic web traffic.
It is therefore advisable that you combine Google Ads with SEO so you can help your business enjoy the sweet scent of short- and long-term success. If you intend to do this successfully then, you will need to hire a top online marketing company or ecommerce agency in Mumbai like FinPlus Business Solutions that provides for your business best seo services available.
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Increased Conversion Rates:
It is only when users see your brand multiple times through both paid ads and organic search results that they are likely to trust your business click on your website to become a client. So, if you are looking to help your business grow digitally significantly and quickly then, you will need to combine Google Ads and SEO effectively to increase conversion rates.
This is especially true for an ecommerce agency or company looking to increase sales for clients, wherein it is by using both strategies together that awareness will turn into sales conversion.
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Cost-Effective Strategy:
It is a fact that in competitive niches, running a Google Ad can prove to be expensive for your business. However, if you choose to go for Google Ads + SEO package then it can prove cost-effective for your business. Since the insights that you gain from Google Ads can be put to good use in optimizing your SEO strategy. Leading to significant reduction in the overall cost of advertising in the long term
So, it is recommended that for your business that you utilize affordable SEO packages in Mumbai offered by a reputed online marketing company and by many best seo services in Mumbai.
It is correct to say that combining Google Ads and search engine optimization is an excellent digital marketing method that can help your online business enhance brand visibility, and increase conversion rates.
So, if you are collaborating with a digital marketing company, an ecommerce agency, and leveraging affordable SEO packages in Mumbai,it is essential that you ensure that you combine both Google Ads and SEO to increase the chances for your business to generate maximum leads that convert to profits.
Above all, by using the quick gains of Google Ads and the long-term benefits of SEO, you can create for your business a powerful digital marketing ecosystem that drives consistent growth and delivers sustainable results.
