The quote “content is king” is from an essay Microsoft founder Bill Gates wrote back in 1996. When the founder of Microsoft quotes that, it means that content if utilized in its full scale, can do wonders. Content is a versatile marketing strategy that can help any business in any industry flourish. By all means, it is affordable, easy to create, and dependable for long-term results. These are all very essential benefits, but the essence of content marketing is with context to digital marketing as a whole. Content marketing is extremely significant in today’s digital world.
But one has to comprehend major reasons why content is important. By looking at them individually, you can get a better grasp of content in general and why it helps businesses grow.
1. Content informs your audience
For starters, content informs your target audience about your business and industry. It answers those basic questions that many of your potential customers have. So when you create content that states the basics, you are not just telling them interesting facts but you are also helping them to make the right buying decision and saving resources on their end. That is a win-win situation. An informed potential client is just one step closer to becoming a paying customer and that is all because you took the time and efforts to utilize content in the right manner. Best Part! your content does not have a shelf life, either. Once you post it to your website, it will continue to inform potential customers day after day, year after year. Well, that alone is enough for brands to start using content marketing. But there are still more advantages out there that many companies can relish.
2. Ranks in Google
As we all know Google is the world’s biggest search engine. As a result, it searches more than 1 trillion queries every year from users all over the world. With that whopping number, you can bet that someone in your area is using Google to research out your brand. The question arises is how can you connect with those users? Creating relevant content and posting it to your website is the best way to reach those potential customers.
Taking the first baby step, you first have to research the keywords that will help you reach your audience. Once you have a list of keywords that will earn qualified traffic to your site, you can create content around those keywords and optimize it for search engines. Then, include a call to action (CTA) at the end of each page to encourage your readers to convert into new leads or customers.
3. Able to earn links from other sites
Content does bring people to your site and the traffic involves the part of your site that earns links from other websites. Links are the key SEO ranking factor. Each website gets like a vote of confidence in Google’s eyes, and the more you have, the higher your site will rank as a whole.
4. It is shareable on social media
No matter what business you own, one should always have social media account in today’s times. Facebook, Instagram, YouTube are some of the big cheeses in social media, but you can also use LinkedIn, Pinterest, Tumblr, Twitter, and Snapchat. All of those social networks can help you promote the content from your site.
5. Content earns conversions
Content is there on your site to build a customer network, and every time one of your visitors takes action towards becoming a customer, it is called a conversion. Those conversions are what help businesses prosper. Getting your content out there is a good start to earning conversions, but once it is laid out there, how do you use it to get new customers? As already stated above, using” Call to Actions”. Those are the best ways to tell site visitors what to do when they are done with browsing the piece of content. That element can either be an action button someone clicks to buy a product.
6. It is the foundation of every digital marketing strategy
While launching a digital marketing campaign, you require strong content. Content is the foundation for SEO because it includes the pages that rank in search results. It is essential for PPC because it makes up the landing pages that draw traffic from your ads.
Content marketing also involves blog posts you discuss on social media, the pages you optimize with CRO, and the words that improve your reputation online. No matter what you want to do, content drives it.
It is the beating heart of any digital marketing strategy and has the potential to deliver success every day. If you have never tried creating content online, it is never too late. Your business will surely thank you later.
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