Nowadays, Amazon.in’s marketplace is a critical factor in any vendor or manufacturer’s online business strategy. increasingly, more organizations consider that having a presence on an online marketplace like Amazon.in is more than just an opportunity to develop. To a large extent, it eliminates a number of pain factors common to conventional businesses – consisting of inventory and shipping hassles or non-timely bills
Further, it makes reaching out to national as well as global customers particularly clean without having to be constrained by financial or operational constraints. remember this. If the chikki supplier from Gujarat wants to reach out to client segments across India, he will first have to plan his investments to either set up small shops or hook up with distribution channels that have a nation-wide or nation-wide presence. In fact, it would even require the vendor to relocate to a metro or a nation capital to control the business more effortlessly, considering logistics, connectivity and finding skilled manpower are challenges in a small metropolis. And, if the seller is looking at the global enlargement, the demanding situations further intensify as it additionally requires an intensive expertise of international regulations, compliances and currency exchange.
Online marketplaces make it much less complicated to reach out to a national or global target audience, in comparison. In reality, as clichéd as it may sound, the fact is that all it takes are a few clicks. And, that is why Amazon.in is growing in recognition no longer simply amongst consumers but also dealers.
In a current interview with YourStory, Gopal Pillai, Director and GM of seller services at Amazon India, said, “when we commenced out, our top-of-the-mind awareness was in single digits. nowadays, it is at 47 percent. if you ask sellers which is the #1 marketplace you need to be related to, Amazon stands at #1.”
while Amazon.in started in India in June 2013, they’d pretty much a hundred dealers and a couple of million kinds of products. five years later, they have got 380,000 sellers and more than 170 million products.
Here are six reasons why an online marketplace like Amazon is proving to be popular with sellers in India:
It’s a breeze for traditional sellers to go online
If there’s one key cause why traditional businesses are wary of doing business online, it’s far the perceived complexities concerned in putting in place an e-shop, considering the fact that these sellers do not include a robust information about the technology and management involved in online sales.
Understanding this, Amazon.in has made it simple for traditional companies to set up their store on Amazon.in. The easy registration procedure is complemented via a group of professional service providers who help sellers manage and grow their business at each step of the way. Their seller support team is available 24*7 and enables to resolve queries. There are service solutions for imaging, accounting, end-to-end management of seller business account, transportation to Amazon fulfillment centres, cataloging and advertising and marketing products. Amazon.in also gives dealers customized recommendations and suggestions to enhance overall performance and grow sales.
Amazon.in does the maximum of the heavy lifting and allows sellers to focus on their center business
maintaining track of orders and delivering them on time can get overwhelming, both for first-time online sellers or the ones growing swiftly. also, most sellers do not have the bandwidth to invest in fulltime resources to manually track orders. it is to support such sellers that Amazon.in has an easy-to-use order management dashboard which gives an outline of the orders, and the Amazon easy delivery service, where Amazon.in picks up the product from the seller and delivers it directly to the consumer with minimal effort from sellers.
If a supplier has enabled the Amazon easy ship service, the seller gets a notification of the order through email, seller central and SMS. This enables the seller to package the order and keep it equipped for dispatch. the vendor can schedule the pickup for a preferred time slot. further, consumers also get a choice to pay for orders at the time of delivery using the cash on delivery (COD) feature that has been enabled for sellers using easy ship and FBA.
Basically, as soon as dealers check in for the Amazon easy ship service, customers get trackable shipments with a faster and predictable delivery time and a shipment service that is extremely efficient.
There are no inventory hassles
If there’s any other burning problem for massive manufacturers and SMEs, it is inventory. because the marketplace is both price and time sensitive, opting for a 3rd-party warehouse might not usually be a feasible option.
Upgrading to fulfillment by Amazon (FBA) gives sellers the choice to keep their inventory in Amazon.in’s fulfillment centres, therefore resolving the space constraint issues for sellers also, the duty to pick, p.c., and ship products to customers without delay, offer customer support and manage product returns is handled by Amazon.in. This allows sellers to focus on developing their business.
And the FBA pricing structure has been designed keeping in mind the numerous needs of the sellers and the minimal sources available for spending. Its pay-as-you-go model allows vendors to pay for the services they use, and there are not any subscription or start-up costs or minimum units that ought to be fulfilled.
To sum up, joining the FBA programme opens up the opportunity of scaling up the business, both rapidly and sustainably – through enabling sellers to use the Amazon.in’s fulfillment centers for their warehousing need without having to burn a hole in their pockets.
build and gain from customer trust
sellers who choose FBA and select sellers who’re performing incredibly well under the easy ship Programme, get to offer their products under the prime programme.
prime is a customer-facing subscription programme providing benefits such as the quality check, free shipment and subsidized fees for express shipping and a number of different services such as Amazon Prime Video and prime music under the programme, products become eligible for one day transport and free shipping options, hence allowing better client traction.
at the Amazon.in website, the prime products are tagged with the signature blue text to distinguish products which fall under the prime category. but, important, for the customer, products with the prime tag guarantee high-quality, garnering consumer trust. So, as a vendor, if your products are prime-fulfilled, it interprets into better consumer traction.
you can sell not just in India, but across the world
Minal info Jewels Ltd has been a relied on earrings manufacturing organization since 1993. For over 20 years, they have manufactured and supplied jewellery to top jewellery companies. In 2007, Minal info Jewels Ltd extended into e-trade. However, the agency experienced the real success of promoting on-line when they became a supplier on Amazon.in. within 18 months of starting to sell on Amazon.in, Minal data Jewels Ltd saw an outstanding 186 percent growth YoY. these days, the business enterprise has multiplied into EU5, Australia, and Canada. There are heaps of dealers like Minal data Jewels Ltd who’ve benefited by using not simply registering on Amazon, however, expanding their enterprise geographically.
by simply registering on the global Amazon account and offering relevant product details, dealers can begin selling globally to clients from over 180 countries. Amazon global sellers can even choose the countries they want to do trading in.
in addition, sellers can also maximize the business opportunity during the shopping season, for instance, the global Christmas and New year shopping frenzy, or more region-specific shopping extravaganzas such as Black Friday or Cyber Monday in the US or Diwali in India. And while sellers focus on capitalizing on the market opportunity, Amazon looks after storing, packing, transport and offering applicable offerings for the products.
Doing international business also means that while the seller earns in the fiat currency of that place, Amazon.in ensures that these income are converted and deposited into the seller’s bank account, securely and on time.
sell products online super fast through the Amazon seller App
nowadays, handling business on the go is the norm, not just for corporates but also small time organizations. And, allowing sellers to handle their business on e-commerce websites which include Amazon.in is the Amazon seller App.
The app not only aids smooth customer dealer communication but also makes dealing with obligations such as order fulfillment, listings, tracking shipment easy and convenient, consequently enabling them to focus on their business instead of operational intricacies.
For a number of sellers, product listings may be time-consuming and cumbersome and the Amazon seller app has been designed to deal with this particular woe. sellers can simply scan the product in its real packaging using a smartphone camera through the app, Amazon detects the product from its existing products and shows relevant listings. all the sellers now need to do is scan it and upload it with the applicable details that describe the product. additionally, dealers can also scan the product barcode with the phone camera and list the product adding applicable information.
Source _ YourStory